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My 15 Seconds of Fame

What’s faster than making Maggi noodles? Making a YouTube video and watching it go viral.

The internet has forever changed some aspects of the world, and a sense of accomplishment is one of them. We live in a world of instant gratification. With the help of a miracle that is the internet, anyone can be famous. It started with Facebook and YouTube, and now there’s Twitter, Pinterest, Tumblr, Blogs, every possible outlet to unleash your inner superstar. But have we thought about what this is turning us into? A fame hungry, insecure generation looking for approval. How could something that was meant to be a tool to communicate with the world turn so evil? The Internet has changed our definition of success, and of happiness. Unless someone likes that picture of us at a 5 star restaurant, we aren’t satisfied about eating there.

But what about the negativity? What about the security, that anonymity gives us? We don’t think twice about posting a negative comment about someone. We don’t think about what our words might be doing to that person. Kids like Amanda Bynes, Justin Bieber, Rebecca Black, they’ve all been victims of this internet fame fad. They have tried every trick in the book to stay in the public eye, even if they’re harming themselves in the process. And these are only the famous examples. What about the ordinary kids who try stunts just so that they can have a viral video to their credit. Once their 15 seconds of fame is done, the rest of the world will move on, but these kids will be stuck in that time warp forever.

Its ridiculous how every single aspect of our lives needs to be on the internet for proof that we’re actually doing something worthwhile. We’ve forgotten that happiness doesn’t depend on the approval of other people. Love to write? Then write, but don’t write just so some people who probably don’t even understand what you’ve written ‘share’ your article on their Facebook page. If you want to sing, act, model, then do it. But then don’t wait for someone to tell you how good you are to keep getting better at it. Maybe you won’t have 1000 likes on Facebook, maybe you won’t have a YouTube video, but maybe instead you might actually have something no-one else can give you, satisfaction.

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Charu Mittal


My Start-Up Story – Sriram Ganesh

Whodat is an AR company from India, aiming to create a compelling experience for both brands and customers. Using emerging technology to execute their ideas, they add a whole new dimension to product visualization. Augmented reality bridges the gap between a brand and its customers. It gives people the power to make choices based on a better understanding of a product.

Here is founder, Sriram Ganesh’s story.

So , me (Sriram Ganesh) and my roommate for the past 3 years, Kaushik Das  had been working in the field of interactive media for the longest time.
After a while of working on amazing products which never got launched (because the sales and marketing teams sucked), I moved on to other things and started freelancing in this area.
Couple of years later, Kaushik also decided to quit his day job and we both embarked on a journey to make product visualization with AR our immediate goal.
We worked on some prototypes, we also represented India in competitions like HikkaHack and Venture Egneine held at Sri Lanka, and emerged victorious.
We are back and even more excited to get launched.
Website -

The Best Of Indian Social Media Campaigns

Every start-up which has done its research knows that without the right marketing and without launching an effective social media campaign, the quality of your products or your belief in your company, means nothing.

Here is a list of social media campaigns that have captured the interest of people and sparked off a trend of coming up with the most creative and engaging ad campaigns.

1. #MoveOn

Fastrack, the bold and definitive youth brand that emphasises on ‘moving on’ in life, came up with an exciting campaign to target its young consumer segment. The campaign called “Make Hell Cool” is based on the end of the world prophecy by the Mayans where the world would be ending on the 21st of December. Beginning a week prior to doomsday, the campaign urged youth to sin as much as they want so they could be a winner in hell! Make Hell Cool had a dedicated website that served as a one-stop location for the campaign, along with an integrated presence on Facebook, Twitter and YouTube.


2. #YaarTuGodHai

download has come up with the concept of social integration on its portal  with the introduction of the new campaign ‘Yaar Tu God Hai’ (You are God, My friend). The campaign promises the candidates to find their ‘dream’ jobs and jump onto the bandwagon by connecting their accounts to Facebook and through their friend’s referrals/recommendations. The 2nd largest job portal in India is heavily promoting its new campaign on social media too. The idea of the campaign revolves around how your friends and their network help you get a job (or your ‘dream’ job in this case).

3. Dove


Unilever owned FMCG brand, Dove launched its new hair fall treatment product via real women sharing their experiences with the product through videos and blog posts, in the Dove Hair Fall Rescue Diary. The campaign used YouTube as a major social media channel along with its global Facebook page to run an exciting quiz around the stories. Surely a cool campaign for a product launch via social media.

4. Drive With MTV


MTV and Tata Nano created history by organizing India’s first 21 day social road trip called “Drive With MTV’ where 4 teams formed out of 16 participants, had to undertake a road trip of 2500 kms in 21 days, armed with a Tata Nano and Rs. 50K each. Each team had a social media engagement score based on the likes, comments, video views, etc. accumulated by posting content on social media sites and driving engagement through their social network. Winners were decided not only on the tasks performed but also on the social media engagement score.

5. Blackberry


Blackberry India launched a 360 degree marketing campaign

named “Action Starts Here” in the month of August. The essence of the campaign was to find out what does Blackberry stand for and the answer was “Action” and the action starts right away from Blackberry. Hence, the campaign focused on “Action has a symbol” and the brand line was “Action starts here”. The brand created a presence on all social media channels and started a pledge campaign for fans. The pledges that turned into action stood a chance to win a cool BlackBerry device.

The Fast And The Furious

Youth. We know what we want and we know how to get it, but when it comes to the ‘doing’ part we are a bit lazy. So you’ve got everyone talking about corruption and black money and things like that but you’ll find very few people who are doing things beyond talking about it.

That’s not to say that talking about an issue is bad, in fact, it is discussions that will empower and help people reach a conclusion. But discussion must lead to action. Indian youths under the age of 25 are the largest segment of the population, but they don t vote in numbers that match their demographic dominance. Hindustan Times surveyed some students of Bengaluru and 83.5% of respondents seemed outraged at the way scams and corruption play a predominant role in state politics, yet only 26.8% voted in the last election. You could probably count on your fingers the number of young politicians we have that have made a difference. And this is surprising when you consider that it’s the youth who are the first to turn up at demonstrations and protests around the country.

This definitely shows that they care about the issues. But they have become cynical and rationalize that even if they do vote, it’s not really going to make a difference. This is definitely a cause for alarm, because this is the section that will decide in which direction the country is headed.

Worrying as this trend is, there is some good news too. In recent years, there has been more participation in politics by younger people. The youth wings have become active in college campuses, and there are groups like AGNI who try to reduce the bureaucracy and formal procedures that often inhibit many first time young voters. They have started drives on college campuses to register students in person.

Increasingly, politics is being portrayed as an instrument of change. Political issues have started trending on sites like Twitter almost as much as celebrity break ups. This comes at a time when young people are restless for change. All they need is an outlet where their anger can lead to something positive.

The good thing about being young is that you are not experienced enough to know you cannot possibly do the things you are doing. So go out and attempt to achieve all that people have said is impossible. Maybe we won’t eradicate corruption overnight, but like someone once said: ‘Aim to reach the moon, even if you fail you’ll land among the stars.’ It probably sounds idealistic but maybe optimism will achieve what cynicism couldn’t.