Not many years back, Microsoft introduced us to all the big products (like Windows, MS office, Skype, Xbox among plethora of others). But things are not same as they were in nineties. They didn’t initiate anything new while they sat on the top and enjoyed their monopoly business. They failed to understand that being on the top comes up with even more responsibilities and eventually, the inevitable downfall started before they even realized. Here are six reasons why Microsoft is losing its way in today’s market.
1. Windows as an OS: There was a time Windows OS was ubiquitous but gradually it is taking the rear seat. People are leaning more towards MAC and Linux. While Mac is the new cool with its super sexy designs, Linux is also appearing in the front pages these days with its high usage in enterprises and colleges. Be it in the development platform, servers (web/application/database) or for simply monitoring services Linux is the OS for enterprises. It is slowly taking notice as people have started moving out of their comfort zones. They cannot rely on everything being served before hand. It’s definitely not easy for a bunch of computer science graduates to stay as stupid end users for their whole life. Linux is Open source (that means bugs are solved readily by proficient programmers all over the world and you don’t have to wait for the next release), cheap (unless you are unethically using the pirated version of Microsoft) and flexible (for example you can change codes and do everything with right click what others do with left etc).
2. MS Office Vs Open Office: Open Office is absolutely free while MS office cost depends on the number of computers that needs to be installed with it (the main reason why enterprises chose Open Office). Open office is completely cross platform, it can be used in any OS including Linux. It gives you the option of saving the file in .doc/.xls formats and later you may open the same in MS Office (Okay there are some formatting issues, I agree). On the contrary you save a file in MS office and later opening it in Open Office will give you some hard time. Also Open office has the advantage of being open source. Change the code and use it in your own way.
3. Decline of Internet Explorer: True Microsoft crashed Netscape and came out with some innovating ideas like Cascading Style Sheets (CSS) but it stopped competing with the growing technology and innovations and so it got lost, already before IE7 or IE8 were released. Microsoft did absolutely nothing when people migrated from Internet Explorer to Firefox/ Chrome. The substitutes they provided were not really out of the box or cool. According to the recent statistics the market share of IE is much lesser than Chrome and has lost its popularity among the youth. IE9 is good but I am afraid it’s pretty late.
4. Why not Windows phone: Microsoft procrastinated in entering the Mobile OS market. Also even today the marketplace does not look good and finding an app takes much effort. Who wants to do big tasks when Google’s Android is so user friendly? More over you have to buy most off the apps, while android has a big free market. The windows phone has many not so cool stuffs, like every time you hit the search button, Bing opens up. Who uses Bing anyway? Also wireless goes to sleep if you turn your phone off. Watsapp your friends and you will never able to reach them. Multitasking is a big pain. On the other hand android (or I phone) handles these stuffs in smarter ways.
5. And that Surface is a big flop: “The fact is, the more you look at a tablet as a PC, the more the baggage from the past affects the product.” says Tim Crook, the Apple CEO. Also Apple and Android markets are well established. They have large customer base. Apple or Samsung already garnered the trust of their clientele by wonderful smart phones they provide. More of Android is open source. Microsoft really has to come up with something innovative to lure its customer in the tablet market.
6. They are not doing something Big: While others are continuously inventing, Microsoft is doing nothing about it. For example look at “StreetView” or “Hangout” app. Microsoft is only replacing the old ones with the newer versions (remember the time when everybody used Skype?). But unless they come up with something absolutely new and good they will never be able to beguile their customers. It’s not a good idea to come into the market with what already exists when there are big players like Apple/Samsung/Google already capturing most of the market. The market is competitive today like never before and it’s high time that Microsoft sets their foot in with something very unique and smart.
I know some of you worships Microsoft products and believe me there is absolutely nothing wrong in it. Microsoft still generates high profits every year and lure young graduates just like before. But somewhere I believe the glamour is lost today because of cooler inventions that are happening every moment and because Microsoft is playing it too late.
What is your say about Microsoft? Do you think these are the potential reasons for its downfall?
Be it good or bad share with us your everyday experience with Microsoft.
©Priyama Biswas for PosterGully.com